What is Publipan®?

Publipan is the paper bag where bread is served

It works taking advantage of the blank space in the paper bags, that the bakery usually use to serve such a basic product as the bread to their costumers. This space will be used as a new ad media to promote products and services. Publipan® is the most direct, nonintrusive and effective media on the market, been at the same time ecologic and environment friendly.

How does it works?

Free paper bags for bakers

Our franchise network work as a sale agents, offering to any business the chance to be printed on a paper bag for the bread. This special printed bag is free delivered to all the bakeries of the contracted zones. Bakers use these bags and serve the bread with it to every consumer.

We guarantee an effective campaign

We take care of everything:

LAYOUT

In Publipan®, more than 16 designers create, design and review all the bags for our advertisers.

MANUFACTURING

We have the most advanced equipment for printing eco friendly bags, using only water-based inks and glues without polyamides.

DISTRIBUTION

Publipan® vast sales network allows us to reach any point to deliver your ad.

DELIVERY

Each bakery receives free bags, so they can hand-delivery to their customers.

All is Advantage:

Advertisers get effective ad.

Bakers get free, high quality paper bags.

We help to avoid the need of millions of plastic bags.

Publipan® History

From Spain to more than 20 countries ...

Publipan® starts in La Rioja (Spain) as a local advertising media. Almost instantly attracted a lot of attention, mostly because of the novelty and the success of this new type of media, and this lead to a business expansion and the establishment of the franchise business model, in 2007.
In 2008, Publipan® crosses the border and establish the first foreign master franchise in Portugal. The awareness generated by the format in other European countries was immediate, and in 2009 also was stablished a delegation of the Spanish brand in Romania.
2009 may also be called the year of Publipan® crossing the ocean, all the way to America. The first country in establish this franchise was Costa Rica, Ecuador following in early 2010, completing that year with the establishment of Brazil and Moldova. Today, Publipan has over a hundred franchisees in the country of origin (Spain), and offices in more than 20 countries worldwide, All of them adding up half a million franchisees around the globe.

Publipan® Patent

Patented product

The Publipan® patent is a "mode of use" patent N.: MU200501657 that protects the brand of possible plagiarism issues involving the use of a bread bag as an advertising media in others companies, except the bakery itself Additional info, please call 902 15 75 30, Spanish Patent and Trademark Office.