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The City Council of the city gave out 30,000 advertising bags coinciding with the celebration of FITUR Madrid.
30/03/2015
The promotion of the town of La Laguna (Tenerife) in the last Fair of International Tourism (FITUR) went beyond the walls of the Madrid Exhibition Centre, IFEMA, and arrived to the Madrid citizens through the known bread bags of Publipan. The advertising action was held coinciding with the celebration of the event and consisted of the distribution of a total of 30,000 paper bags to serve bread with images and information about this beautiful town of the island of Tenerife. The bags reached 20 bakeries in the capital and boasted, in addition, a special guest, Yeray Rodríguez, Councillor of Tourism of the Municipality of La Laguna, which oversaw not only the correct development of the campaign, but participated in the delivery of the bags in the bakeries. This union between the successful franchise of advertising bags and the City Council was possible thanks to Publipan Tenerife, the franchise of the brand that provides services in this Canary island and which has already made similar collaborations on other occasions, achieving a successful impact on the public in all of them.
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