BIG Campaigns , for large clients

Publipan creates campaigns for a single advertiser, with National or segmented coverage. Big brands take advantage of the Publipan efficiency reaching the hands of the final consumer, and count on us when they make brand campaigns and product promotion.
Besides advertising bags, Publipan has the ability to manage and coordinate campaigns where Publipan bag may or may not star of the campaign.

Leche Pascual

Different sizes, different products

Grupo Pascual is aware of the effectiveness of the support and is also well aware of the quality of the printing of Publipan® paper bags. That’s why, at the beginning of February 2014, it launched a campaign presenting several of its products in 4 bags with different designs. The chosen measures were 11 x 50 + 5 and 24 x 38 + 7 cm. The printing was of 1.550.000 copies. At the end of that same year 2014, it repeated a campaign with 4 new designs of bag of the same measures for other 1.550.000 copies.

P&G

P&G campaigns

P&G decided to take advantage of the huge distribution network that Publipan® has to launch a campaign of paper bags for 1 loaf of bread advertising different products. These bags were delivered to customers of the bakeries along with a voucher book full of discounted P&G products to exchange whenever someone purchased those products in usual settlements. The campaign had a circulation of 141.300 bags. Later, in September 2014, P&G returns to carry out another action using our support. This time the objective was to promote its new Ariel capsules “3 in 1” for the washing machine. The deal was carried out throughout the country in a total of 1,750 bakeries with a total of 550,000 advertising bags. The campaign had 2 different designs of bag. In the province of Sevilla, 50,000 bags were distributed with a discount of 2 € for the purchase of the product in supermarkets. In the rest of the country, the bags did not have this discount, however the Baker delivered a coupon with a variety of discounts to buy P&G products.

Vodafone

Vodafone communicates through Publipan paper bags

Vodafone bet heavily on the Publipan media in January 2012 handing over 1,500,000 bags throughout the national territory. 2 different models were designed. A Catalan one for that Community and the rest in Spanish. Definitely a great success for the mobile company, which guaranteed the delivery of the info to every home. Due to the success of the previous season, Vodafone went with a 2nd campaign to Mallorca and Murcia and soon after, in July 2012, a 3rd campaign focused on the town of Cadiz. Here we see the different campaigns.

Eucerín

A campaign to pharmacies

Beiersdorf SA relies on Publipan with Farmanuncio as part of the campaign to promote the consumption of its wide range of products EUCERIN. It distributed during the month of November, a sampling of 313,378 units of the new Q10 ACTIVE for sensitive skin, with 450,000 promotional bags, in a total of 1,211 partner pharmacies around the country, including Ceuta, Melilla and Andorra. This company works a second time with Publipan with Farmanuncio as part of the campaign, delivering on the 18th and 19th of February, a sampling of 211,200 units of the new HYALURON-FILLER Anti Age, with 211,200 promotional bags, in a total 704 partner pharmacies around the country.

Danone's Actimel strengthens its defenses with Publipan

Danone's Actimel

Danone relies on Publipan in this campaign to promote the consumption of ACTIMEL. This action is part of a campaign supported in other medias as well. Publipan distributed in late January 2013, 300,000 samples of Actimel, with 300,000 promotional bags for bread and pastries in a total of 893 bakeries in Madrid.