BIG Campaigns , for large clients

Publipan creates campaigns for a single advertiser, with National or segmented coverage. Big brands take advantage of the Publipan efficiency reaching the hands of the final consumer, and count on us when they make brand campaigns and product promotion.
Besides advertising bags, Publipan has the ability to manage and coordinate campaigns where Publipan bag may or may not star of the campaign.

Maggi

Maggi gives you new products as a present

Nestlé Group is still betting on Publipan® and distributes samples of product along with 450,000 bags of bread in the entire Portuguese territory. This was the 3rd campaign with us in 6 months. Two years later, during the month of May 2012, Publipan® returned to be part of a new Maggi national campaign. On this occasion, 360,000 bags with 64,000 samples of product of new varieties were distributed.

Activia

Digestive bags

Between 2012 and 2014, Danone has used Publipan® support to publicize its new Activia products in 4 different campaigns. In addition to the paper bags, samples of the product have been distributed for free at the bakeries. Customers not only received bread in Activia custom bags, but they also received a sampling so they could test the product and check its quality. Sometimes the bags have included a discount coupon for purchasing in supermarkets. Publipan® has distributed a total of 1.605.000 bags of 3 different sizes for Danone Activia.

Endesa

Energy in the bakery

Endesa made Publipan® be part of the campaign to promote the sale of its air conditioners, providing 3 years warranty. 990,000 paper bags nationwide in a total of 1,500 bakeries were distributed during the first days of the month of June 2012. Unlike other campaigns, this time the distribution of bags was made in bakeries close to Endesa centres, in order to promote exchanges in the nuclei of demand closer to the offer. Later on, at the beginning of April 2014, Endesa repeated a campaign in our support with a circulation of 60,000 bags promoting its first online rate of electricity and gas.

Motaquip

Motaquip Garage, campaign with vouchers

The promotional action that Motaquip performed covered the entire country through the distribution of bags in 15 autonomous communities of Spain. For this campaign, Publipan® handed out the first days of October 2013 a total of 1.380.000 bags and 1.380.000 vouchers with direct discounts and gifts in Motaquip garages. Vouchers that arrived to consumers distributed at 2,256 points of bread sale contributors.

Arroz SOS

Variety is the spice of life

Arroz SOS launched a focused advertising campaign to promote its wide range of varieties of rice designed to choose the right one in every occasion. The printing was of 1.320.000 bags of 2 loafs of bread that were distributed at 4,400 points of bread sale of Madrid, Barcelona, Valencia and Sevilla in May 2013.