BIG Campaigns , for large clients

Publipan creates campaigns for a single advertiser, with National or segmented coverage. Big brands take advantage of the Publipan efficiency reaching the hands of the final consumer, and count on us when they make brand campaigns and product promotion.
Besides advertising bags, Publipan has the ability to manage and coordinate campaigns where Publipan bag may or may not star of the campaign.

P&G - Publikiosko

First Publikiosko campaign

The kiosks are other establishments of direct sale where “Manantial de Ideas” carries out its campaigns. A brand that has chosen these premises for the distribution of its advertising has been Ariel, who took part in a promotional campaign through which handed out 30,000 bags for kiosks in April 2015. The action took place in 300 Madrid kiosks and is only one more in the list that the brand has carried out with “Manantial de Ideas”, although the first carried out in these establishments. In addition to receiving the daily press in the Ariel advertising bag, customers of the kiosks in the city were presented with a sample of Ariel Pods 3 in 1 and a discount for purchases in the branded products.

Densia

Danone Densia, gift and discount

DANONE again relies on Publipan® as part of the campaign to promote the consumption of its new DENSIA FORTE dairy. It again provides a discount coupon of 0.40 € for the benefit of consumers. Publipan® handed out 260,000 promotional bags along with 260,000 samples of the new DENSIA FORTE, which included the discount. In total, 1,083 bakeries collaborated with Publipan® in the province of Barcelona to carry out this campaign.

Movistar

23 campaign of success

Movistar relies on the effectiveness of Publipan® every year by launching varied and focused campaigns on different places of the national territory. The distribution of Publipan® allows it to reach any area or locality, so Movistar launches different campaigns with our support, making sure to reach the specific points designed for this campaign very effectively. So far, 23 different campaigns have been launched, already reaching an approximate total of 3.905.000 bags distributed throughout the national territory.

Nestlé

Tasty Nestlé campaigns

Nestlé uses Publipan® in a different way. It adds to the campaign of 450,000 copies samples of product and each Baker delivers them to customers when they buy bread, along with the bag. After this campaign and its enormous success, 3 months later, Nestlé repeated campaign with 1.190.000 bags and returns to deliver samples of its product. The campaign averages a bag for every 9 inhabitants. These campaigns were carried out in Portugal, making Publipan® be not only an image but also a taste. A new campaign with a circulation of 1.140.000 bags was launched in October 2012. Later, in 2014, 2 new campaigns were launched (May and December) by adding a total of 680,000 more bags, also with the delivery of a sampling. Nestlé trust us for its campaigns in countries such as Spain, Portugal, Colombia and Peru.

Olive Oil

Promoting our gold liquid

For the second consecutive year, a million and a half of Publipan® bags encouraged the consumption of olive oil, in April 2012. These copies were distributed through much of the country together with posters and information books with oil as the protagonist. The bags included a cut-out coupon to deposit it at the ballot box of the bakeries and participate in the raffle of olive oil for a whole year, as it happened in the previous campaign of 2011.